The ELCA, like any church, is also a brand. The foundation for building a strong brand identity is the brand mark. And consistency is the key to our effectiveness. All of us need to follow these guidelines to present a consistent appearance and message to both members and non-members throughout the world. Variations to the brand mark, even slight, can cause confusion, and give the impression of disorganization. For more information on the ELCA Brand Mark, click here.